RDRetailDirect
The UAE's B2B trade platform

Source to Shelf,
Direct.

Shops buy, suppliers sell, riders deliver, reps sign up the market and the platform team keeps it honest — one stock ledger, one truth. No more phone-and-notebook.

Sign up your shop →I'm a supplier
1,240+
shops onboarded
340
active suppliers
4 emirates
live now

One platform, every side of the trade.

Pick a portal to explore — each role gets a home built for how it actually works.

🏪BUYER
Shop / Baqala
Sign up, order the market, run the Till.
Start onboarding →
🏭SELLER
Supplier / Manufacturer
Orders, catalog, credit, fleet & vans.
Open portal →
🚚FIELD
Van Rider
Deliver, sell from the van, collect cash.
Open rider app →
🤝GROWTH
Sales Rep
Book of accounts, leads & commission.
Open portal →
🛡️PLATFORM
Super Admin
Approvals, commission, oversight.
Open console →
🧾THE MOAT
POS-Till
Sell at the counter, any tender, offline.
Open Till →
Why RetailDirect

Competitors connect shops to suppliers. We also run the shop's till.

🧾
One stock ledger
Anything you order lands in your Till stock the moment it's delivered. Buy on one screen, sell on the other — the numbers always agree.
💳
Credit, properly
Apply for account terms, see your headroom live, and settle bill-to-bill or net days. Every invoice, statement and reminder in one place.
🎤
Order by speaking
Continuous, hands-free voice ordering in Urdu, Hindi, Malayalam, Arabic and English — say what you need and watch the basket fill.
🗃️
Stock & expiry radar
Live on-hand, low-stock alerts, barcode management, and near-expiry analytics with a downloadable exact-product list before anything is written off.
✦
ZuZu, your co-pilot
Ask your shop anything — today's takings, what's low, what's near expiry, best sellers — answered from your live data, no paid AI in the loop.
📶
Offline never stops
The Till keeps selling with no internet and syncs when it's back. Nothing is ever lost, nothing is ever rejected.
🤝
Field team, on the map
Sales reps onboard shops, sell POS packages, and order on a shop's behalf — with morning attendance, live GPS, leave and commission on delivered GMV.
🔒
Till, locked to the shop
Geofence or IP-lock the till to the premises, define your own loyalty rules, and run a bilingual UAE tax invoice with a scannable receipt.

Ready to trade direct?

Signing up takes three steps and one trade licence. Usually approved within 1 business day.

Create an account →